Local Markets

As you will learn I am a local SEO here in Hickory, NC.  I have thought about many things I could do with this site, and I am learning towards targeting the Hickory Market and doing reviews of local sites and listing the Best sites, and my experiences around town.

With this being said if you would like to me review your site or would like to exchange links you can email me at info@birdseyeseo.com. With that being said, check back often for reviews and discussion about local companies.

At a recent conference I was in a discussion about article marketing for links.  The whole recap was basically you would get 10 articles to start out with.  You would begin submitting 5 articles a day to various article directories.  along the way you would progressively add more submissions every day.  Eventually you would have an enormous amount of good links from marketing these articles.

This seems like simple marketing, however often people worry about duplicate content penalty.  Well as I have learned from being around the top marketers and SEO’s in the market is THERE IS NO DUPLICATE CONTENT PENALTY.  This penalty only exist on your site and can be easily prevented by some simple steps.  First of all you must have different title tags for all your pages.  Also you can prevent duplicate content by using the WWW. protection in your .HTACCESS file. If you do not have this here is the code.

# Begin non-www page protection #
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^www\.yoursite\.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
</IfModule>
# End non-www page protection #

There are additional tips to prevent penalties to happen which I will cover in the future.  I will also cover building killer landing pages on the fly with some basic code.  With that being said is article marketing or just getting links better?  Well for long term I believe you should get a mixture of links, whether it is buying them, reciprocal links, article marketing, blogrolls, social media etc.  For a short term or a tweak to an individual page I recommend doing some article marketing.  Why? simply because I hate finding links and the whole process.  With article marketing all you need to do is submit a few articles to the top sites. In a recent test on a local site in need of some link building on some pages the links from the articles showed up almost overnight…which meant the serp was increased quickly. this was done with only a few links.  Around seven days later the analytics was showing a 55% increase in traffic.

That is Real Testing and Real Results.