Marketing

I would like to take a few minutes and show everyone a simple trick that will allow you to make keyword based landing pages.  I will also use this script to build pages on my sites which google will index and so technically they will be hosting pages for me.

First thing you will do is create a landing page.  You will name it index.php so I usually will make a subfolder to do this.  The page can either be a sales, e commerce, article, etc.  It will just need to have text on the page.

After you have made your page you will want to go through and make sure you have a keyword or keyword phrase throughout the page.  This will be the default keyword phrase for this page. When you have finished creating your page you will open it up in your html editor.  Go to the very top of the page (line #1)  You will insert this code.

if ($_GET['page'] != “”)
{$title=ucwords(str_replace(”-”,” “,$_GET['page']));
} else {
$a=”KeyWord Phrase”;
}
?>

Now where it says keyword phrase you will put your default keyword phrase there.  For instance if you were selling an ebook you would put $a=”Best Ebook Alive”; or whatever your phrase is.

Next step you will go through the index page and anywhere on the page you would like a keyword phrase to appear simply put <?php echo $a;?> So  I am offering you <?php echo $a;?> Today.  This can be anywhere on the page that you would like it.

After you have done this go ahead and save it then upload.  Then go ahead and check it out on your site by going to the page location.  Now since they are landing pages you will go to the url like this. http://www.yourdomain.com/?page=your-keyword-phrase (To test it enter in your default keyword phrase in the url string.)  If you have done it right you will see your keyword phrase anywhere you inserted it on the page using the echo command.  If you have done it right and see it then you are ready to see how this works.  Simply in the url change your keyword phrase, so ?page=The-New-Keyword.   Automatically when you go to the new url in will insert the new phrase on the page in place of your default phrase.

Now You can create keyword based pages on your site.  This works well for ppc, or sending people to your site based on a keyword phrase.  You can send people all day long to a new page with new keyword phrase.  You can dig and bookmark as well all your new keyword phrased urls.  Now if you would like the url string to show up as keyword-phrase.html then there is a .htaccess rewrite code that will do it.  It is located on the CPAMindrime members area.  I may try to get it and provide it if I have request for it.  However if you are willing to spend $20.00 and join cpamindcrime it will be well worth it.  I am not saying this because I work for the guy but because I know what he has back there.  You can pay the one time then cancel and you wont need to pay again if you like.

Anyways moving on to the next trick that I do with this.  I like to build my site up with pages to get a supersite.  Now as I explained there is only duplicate penalties on your site.  However you should be using the echo command in the Title Tag.  You will also have several locations on the page including in the article, sidebar, navs, or wherever you like.  By doing this you will not receive any penalties.  Make sure you have a keyword themed page and you are good.  (this has been tested many times)

Now how I do my pages is this. I will go to my competitors, google keyword tool, google trends, wordtracker, and get all the keywords and phrases  I can get.  I usually end up with hundreds to thousands when i am done.  Now having those keyword phrases I will create a sitemap for this subfolder.  In the sitemap I will list the urls using the keywords in them.  If you end up using the ?page= that is fine because it just looks like a default wordpress url.  If you are worried about google penalizing for having to many pages over night simply do a hundred urls, every week into the sitemap. Now after I have put in the URLs in I will simply upload to the subfolder.

Last step is to go to your Google Webmaster tools account and submit a second sitemap by just entering the location.  Having a second sitemap is just fine.  Last thing I do it put my analytics code on the bottom of the index.php page so I can track the landing pages.

That is all you need to do to make a ton of pages or landing pages.   If you have questions about this simply contact me or leave a comment.

Using twitter to take your business to the next level

Create a twitter account -

Go to TweetLater or another client and set up a automated welcome DM. This will be a free impression to people who follow you.

Now there is a trick to a DM, and this is what I have done.  I have done one of the two things, send them to a blog or to a free gift landing page. If the followers think you are spam right of then you have wasted your time.  By sending them to one of these options will still allow you to get them with your product. Simply on your blog page put your offer in a blog post or on the side nav.  If you chose to do a free offer simply capture there email and auto respond with a thank you page.  You can do an up sale or a link to your offer on the thank you page if you like.  I usually will send them a email following up with the free product and send them to a squeeze or sales page.

Then do some keyword research in your niche. Search for the keyword topics and find a person that talks about your niche. Go into a persons followers and follow everyone that would fit your criteria. You can usually get 2000+ followers in an hour or two if your good.

Be careful to not push to hard right at first with links and products.  People tend to turn you in and get you flagged. (happened many times)

This is why I will do general chat for a few days to work up my update amount. Then when this is done you can start promoting your products.  Often you will find people looking for your product or asking questions when you search.  I have had great success when I find these people.

Log top people with thousands of followers and focus on talking to them in tweets and replies.

Find local people in a community, college, etc. talk with them. ( this is if you are going after a local market)

You can pay someone to talk about your service or product.  Most likely they will have a blog as well.

Most people will not know the price of the ppc cost in your niche so 2-300 bucks someone would be delighted to review your product on a high value blog with lots of page views.

Make 4 to 5 targeted keyword based twitter accounts
Manage them on Tweetdeck for easy management.

By doing these simple things you can  usually get 6-8000 followers  in a day or two.  The best part that I like is I can target exactly people who may want or need my product. Such as if I was doing skin creams I can target women, who are in the age bracket I need and talking about the very thing I am selling in some way or another.

This will also help you get practice writing compelling titles which will help you in both PPC and SEO.

For more info simply contact me and I will do my best to provide an answer.